### Ebook epub ita télécharger torrent Managing Customer Relationships: Concepts, Strategies, and Tools [](http://ebooksharez.info/download.php?group=livres&from=gmbinder.com&id=148766&lnk=1133) Pour télécharger ou lire ce livre, cliquez sur le bouton de lien ci-dessous : ➡ [**[Télécharger le livre](http://ebooksharez.info/download.php?group=livres&from=gmbinder.com&id=148766&lnk=1133 "Télécharger le livre")**] ➡ [**[Lire le livre en ligne](http://ebooksharez.info/download.php?group=livres&from=gmbinder.com&id=148766&lnk=1133 "Lire le livre en ligne")**] ### Managing Customer Relationships: Concepts, Strategies, and Tools ebook * Page: * Format: pdf / epub / kindle * ISBN: 9798223697077 * Publisher: Draft2Digital Overview Managing Customer Relationships: Concepts, Strategies, and Tools is a textbook that covers the fundamental principles and practices of customer relationship management (CRM). The book is written in a clear and concise style, and it is designed to be accessible to students and professionals with a variety of backgrounds, including marketing, business, and information technology. The book begins with an overview of the field of CRM and its importance in the modern business world. It then discusses the different types of CRM systems and the benefits that they can offer businesses. The book also covers a variety of specific CRM topics, such as:  Customer lifetime value  Customer loyalty  Database marketing  Marketing strategy  The book also includes a number of chapters on more advanced topics, such as:  CRM analytics  Social CRM  Mobile CRM