Digital marketing strategy an integrated approach to online marketing pdf

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Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and Explore millions of resources from scholarly journals, books, newspapers, videos and more, on the ProQuest PlatformThis essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to